Sabre branded fares

SINGAPORE, 30 August 2018: Sabre Corporation has recently implemented Sabre branded fares for Hong Kong Airlines.

It gives travel agencies using the Sabre platform the ability to create tailored offers across all channels.

The Sabre Branded Fares solution helps airlines merchandise their exclusive products to travellers in new ways.

“Our expanded partnership with Sabre is directly in line with our business strategy to ensure that travellers and agents interact with the Hong Kong Airlines brand,” said Hong Kong Airlines assistant director for commercial Wayne Wang.

“With this new solution, our brand will remain visible throughout the entire booking process, which is particularly important as we continue to increase our regional and global flight routes, including long-haul service from Hong Kong to destinations like Vancouver, Los Angeles and San Francisco.”

Through Sabre technology, Hong Kong Airlines can ensure that its brand extends beyond its own channels, providing travel buyers and sellers with enhanced fare functionality.

Agents can target their consumers with personalized offers, enabling enhanced cross-sell and upsell opportunities that simplify the retailing of full-service benefits.

“As Hong Kong Airlines brings its compelling, branded content to online travel agencies and more than 425,000 travel agents on Sabre’s leading global travel marketplace, they will increase the visibility and variety of its offers,” said Sabre Travel Network Asia-Pacific vice president airline business, Rakesh Narayanan.