SINGAPORE, 3 July 2018: Millennium & Copthorne Hotels’s loyalty programme members and corporate customers could enjoy a Premier League game at Chelsea Football Club.
The hotel group signed an Official Hotel Partner deal with the English football club, 1 July.
The three-year global partnership focuses on Europe, China, Southeast Asia, North America and Middle East.
It will give ‘My Millennium’ members and all corporate customers access to once-in-a-lifetime football experiences.
They include access to Chelsea FC home and European matches, along with VIP match-day hospitality at Stamford Bridge and access to see the training facilities at Cobham.
The group is also launching new brands – the Leng’s Collection and the M Collection – along with a brand new set of loyalty programmes (for direct consumers, corporate clients and the planner/booker community).
In London, the Chelsea Harbour Hotel, situated a short walking distance from Stamford Bridge and a key part of the upcoming Leng’s Collection, will directly benefit from the partnership by hosting events in coordination with the club and partners.
The Leng’s Mayfair, is due to open its doors early 2019.
