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ITB Keynotes: Prepare to be disrupted

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SINGAPORE, 18 July 218: ITB Asia’s line-up of keynote speakers this year will tackle an overarching conference theme of “Travel Reimagined.”

They are assigned the task of providing insights on major trends provoking disruption across the travel industry and how they are innovating in order to stay ahead.

Hosted at the Sands Expo and Convention Centre in Marina Bay Sands, the conference will take place from 17 to 19 October 2018.

The opening keynote session,17 October, will be led by Facebook, Microsoft and Trip.com (the rebranded Ctrip).

Nikhilesh Ponde, global head of travel strategy, Facebook and Shane O’Flaherty, global director of travel and transportation, Microsoft, will lead off the session followed by Trip.com’s CEO, Xing Xiong, who will represent the views of online travel agencies.

Other keynote sessions on 18 October will focus on travel distribution. OTAs, metasearch engines and new intermediaries that are disrupting distribution.

A keynote panel session on 19 October will focus on ‘winning over today’s Chinese travellers’, looking at China’s outbound travellers, one of the country’s largest exports and how their spending power is reshaping the world today.

Top travel industry leaders including Alessandro Dassi, CEO and general manager, Greater China and Far East from Thomas Cook, Troy Liu, founder and CEO from Mileslife and Changle Yang, COO from Tujia, will provide insights on connecting travel brands with Chinese millennials, new trends, driving forces and tips on how to market destinations to tech-savvy Chinese travellers.

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