AMSTERDAM, 7 May 2018: Two thirds of travellers don’t believe they are making the most of their travel opportunities, recent global research by Booking.com points out.
The study showed that 44% of those surveyed said they aspired for limitless or unbounded travel experiences. However, it revealed that 20% of travellers felt they had never reached that happy state.
The biggest travel barriers were identified as language (28%) getting lost without speaking the local language (20%) and struggling to find accommodation (34%).
When asked what would remove travel barriers for future trips, the top factors respondents called out were great accommodation options (37%), positive reviews from other travellers (35%), being able to ask questions and directions in the local language (26% and 23%), and being able to order their favourite food (22%).
The survey showed that 55% of travellers think the best thing about travel is getting outside their comfort zone.
The top getaways which travellers haven’t done before, but would love to try one day, include a volunteering trip (39%), gourmet adventure (38%), mystery trip (38%), sabbatical trip (36%) and ancestry trip to discover their heritage (36%).
Read the full release here: https://globalnews.booking.com/bookingcom-research-exposes-surprising-gap-between-travel-ambitions-and-reality/