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Hotel check goes undercover

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SINGAPORE 14 May 2018: The Singapore Tourism Board (STB) has launched its version of ‘mystery shopper’ via a Celebrity Hotel Challenge video – featuring local celebrity Michelle Chong as a hotel guest.

In the video, Michelle Chong dons a disguise and checks into Pan Pacific Singapore. She plays the role of a VIP, and asks the unsuspecting hotel employees to attend to various requests, ranging from changing the colours of the lights in the hotel room to booking the entire swimming pool for herself.

These requests were culled from real life examples in the hotel industry.

Except for senior management, none of the employees were aware of her true identity until the end of the video.

The video is now part of  the ‘Business of Happiness’ hotel careers campaign at www.workforahotel.sg.

“The Business of Happiness hotel careers campaign is about changing perceptions that people may hold about working in the hotel industry,” said STB director, hotels and sector manpower, Ong Huey Hong. “We hope that through this light-hearted depiction of the daily work of hotel employees, people would be more aware that hospitality goes beyond manning the front desk or housekeeping.”

Launched in mid-2017, the three-year Business of Happiness hotel careers campaign aims to raise awareness of the career paths and progression in the hotel industry, and inspire Singaporeans to develop their passion for hospitality.

The campaign highlights stories of happiness created and cherished by both hotel employees and guests, and through these stories, improves perceptions of the hotel industry. It is targeted at people with an interest in hospitality, be they students, early-career workers, mid- career workers or even experienced workers.

In the first year of the campaign, STB partnered over 20 hotels to organise the Open Hotels Weekend and the Work-for-a-Stay programme, where participants were given a behind-the- scenes tour of hotels and a chance to work in a hotel in exchange for a complimentary stay.

In the next phase of the campaign, 100 hotel employees – spanning front office operations, food and beverage, and sales and marketing – will be the face of the hotel industry. They will share heart-warming stories of their experiences on social media and with jobseekers during recruitment events.

Kicking off the campaign this month are four ambassadors featured in advertising panels at public transport nodes, such as MRT stations and bus stops, as well as on the website.

For more details of the campaign visit www.workforahotel.sg.

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