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Bedsonline taps China market

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SHANGHAI, 25 May 2018: Bedsonline introduced a Chinese language website as part of the company’s strategy to gain a foothold in what is fast becoming the world’s largest travel market.

Its new Chinese language website forms the cornerstone of Bedsonline’s strategy to deliver relevant content for travel agencies such as articles focused on tips and tools for travel agents and eBooks.

The new website is fully integrated with WeChat through “automated client acquisition programmes” created especially for this key market. A new homepage has been designed based on input from local digital marketing consultants.

China is already a key market for Bedsonline, despite a late entry into the market in 2013. It is now close to becoming the 10th biggest source market for Bedsonline.

Currently, Bedsonline has a team of 15 sales managers, who cover the Greater China region, including Hong Kong, Taiwan and Macau.

Following the integration of Tourico Holidays and GTA into the same group that owns Bedsonline there are more than 170,000 hotels available to travel intermediaries globally on the Bedsonline’s B2B technology platform.

In 2017 there were 127 million Chinese outbound travellers and already China is the largest outbound travel market in the world.

At present the major urban centres of Beijing, Shanghai, Guangzhou and Shenzhen account for most of the outbound travel demand but there have been increases from secondary tier cities.

The China National Tourism Administration claims that almost 5 billion domestic trips were made in China in 2017.

Bedsonline is part of Hotelbeds Group, headquartered in Palma de Mallorca, Spain. It has 8,300 employees working across 210 offices globally.

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