SEPANG, 21 May 2018: AirAsia took home 11 accolades; five gold, five silver and one bronze at the 2018 MARKies Awards, held in Kuala Lumpur recently.
Four of the gold awards; Best Idea – Digital, Best Idea – Mobile, Best Use of Digital and Best Use of Social Media were awarded for its Adventure Live campaign.
The promotional travel series was posted on AirAsia’s Facebook page in six destinations in Southeast Asia; Hanoi, Cebu, Yangon, Lombok, Phnom Penh, and Luang Prabang. Another advertising campaign, ’48 Hours In Asia’, bagged another gold for Best Idea – Female Audience category.
AirAsia Malaysia head of commercial, Spencer Lee, said: “We are thrilled to win 11 awards this year and be one of the most awarded brands, besides being recognised as the best in the digital categories.
AirAsia is no stranger to the MARKies Awards as the airline took home the award for Best Use of Radio in 2017 for its Mabuhay Boracay! campaign; Best Use of TV in 2016 for its Malaysian Food Journey campaign; and Best Idea: Consumer Event in 2015 for its AirAsia Steps Up Domination campaign.
MARKies Awards returned for the ninth edition this year to celebrate, honour, and recognise the most innovative, creative and effective campaigns or projects spanning Malaysia’s diverse marketing services industry.
