BANGKOK, 20 April 2018: Thailand’s tourist arrivals surpassed 3.4 million visits in March, an improvement of 16.27% year-on-year.
In its monthly update, released 19 April, the Ministry of Tourism and Sports confirmed the month closed with 3,497,260 visits.
Earnings for March were estimated at THB 189,158.64 million up 22.28%, year-on-year.
Based on Immigration Bureau head counts at land, sea and airport checkpoints, arrivals for January to March reached 10,608,686, up 15.39%
Tourism revenue for the first quarter was estimated at THB 573,312.18 million, an increase of 19.01%.
Although East Asia dominates the arrivals in March with a massive market share of 64.5%, Europe still commands a market share of 21.9%, the second highest and well ahead of South Asia (4.4%) and the Middle East (21.%).
Travel from Europe in March increased 16.75% to total 766,516 trips during the month.
However, the Middle East market saw arrivals decline 4.33% in March to total 72,469.
Counting tourist arrivals, the top-10 supply countries were: China (1,004,000 up 22.19%); Malaysia (302,00); Russia (197,00); Japan (144,000); Korea (143,000); Laos (134,000); India (121,000); Germany (116,000); the United States (107,000) and the United Kingdom (101,000).
Looking at the tourist arrival trends in March, Russia recorded a strong improvement of 25.55%, travel from India improved by 15.52% and from Germany 18.30%.
But Japan’s marginal 1.96% improvement in tourist arrivals during March might suggest the fourth placed market requires more attention.
The top-10 countries for revenue were: China; Russia; Malaysia; United Kingdom; United States; Germany; Korea; Japan; France and India.
Of note, the ministry figures indicate revenue earned from Chinese tourists improved 40.95% in March. Other nationalities spending more included residents of the UK up 24.5%, South Korea 24.23%, India 20.63% and Russia 19.19%.