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Buy with confidence campaign kicks off

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BANGKOK 4 APRIL, 2018:   Thailand’s Ministry of Commerce is recruiting leading jewelry shops and businesses to participate in the “Buy With Confidence” programme.

It will issue certifications to ensure the quality and standard of Thai gem and jewelry to boost confidence among Thai and international consumers.

Minister of Commerce, Sontirat Sontijirawong, commenting at the launch event that the gem and jewelry industry ranked third in exports after automotive and computers, generating THB 435 billion in exports and THB 533 billion in domestic trading.

It accounts for nearly THB 1 trillion of turnover, or 6.3% of the country’s GDP.

Foreign tourists are also key buyers of gem and jewelry products with approximately 35.38 million tourists visiting Thailand in 2017.

Chinese tourists accounted for the largest group making just short of 10 million trips last year.

The Ministry of Commerce has assigned The Gem and Jewelry Institute of Thailand, or GIT, to carry out the ‘Buy With Confidence’ programme to boost confidence to consumers and tourists.

The programme is key to promote Thailand’s position as the world’s gem and jewelry hub according to government policy through the certification issued by GIT.

The project is backed by various agencies including the Ministry of Commerce, the Ministry of Tourism and Sports, Office of the Consumer Protection Board, and the Tourist Police Bureau.

The ministry anticipates that it will increase confidence for consumers as well as adds more opportunities to businesses to sell certified gem and jewelry to local and foreign tourists.

BWC is expected to help generate an additional THB 10 billion baht in sales of cash and carry goods to foreign tourists, which will result in sales of gem and jewelry in this category reaching THB 45 billion, a 30 % increase.”

Consumers can be confident that every piece of jewelry certified by GIT is trustworthy and is qualified according to the accompanying Gem and Jewelry Certification document.

The institute has selected gem, gold and jewelry shops and businesses that pass the qualifying standards to participate as members of the program to receive gems and jewelry certifications from GIT as well as other numerous benefits.

Currently, nearly 140 companies have applied for membership, with 68 passing the initial standard who were awarded certificates Monday.

This year, GIT aims to expand membership of the BWC programme to 500 companies, across the country.

Should any issues arise buyers and can file a complaint at hotline 1166 (Office of the Consumer Protection Board) 1155 (Tourist Police Bureau) or 1569 (Department of Internal Trade) which are partners of the institute.

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