SINGAPORE, 15 March 2018: More than three-quarters of travellers use review sites such as Yelp and TripAdvisor to conduct research prior to booking services according to a survey conducted by GO Group LLC, an international ground transportation provider in the US.
When asked about use of sites for hotels and other accommodation options, 13% of respondents said they always check review sites; 31% said they do so frequently, 34% said sometimes and 22% said never.
15% said they always check sites for reviews about tours and activities; 25% and 34% said they do so frequently and sometimes, respectively.
Fewer people use review sites for ground transportation. Only 10% said always they did so; 23% said frequently and 40% replied sometimes.
The survey also asked how many people post on review sites. Just 3% said they always posted on the sites, 9% do so frequently; 40% post sometimes and 26 % responded they have never posted on a review site.
“In addition to or even in lieu of obtaining information and referrals from close friends and family, more people are opting to use content generated by strangers as a guide for booking travel experiences, says GO Group president John McCarthy. “As reliance on online review sites continues to grow, it behoves all of us in the travel-related industries industry to regularly review and respond to posts, and monitor them for potential customer services issues.”
The GO Group LLC, which sponsored the research, is the largest airport transportation provider in the US, offering shared rides, private vehicles, sedans, charters and tours, serving some 90 airports in North America, Mexico, the Caribbean and Europe and transporting more than 13 million passengers per year.
(SOURCE The GO Group, LLC)