PATA to campaign for gender equality

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BANGKOK, 13 December 2017: Pacific Asia Travel Association will advocate for better gender equality in the travel and tourism industry in 2018.

The decision is in line with United Nation’s Sustainable Development Goal Five, that calls for gender equality in travel.

PATA chairperson Sarah Mathews made the  announcement recently stating that while the world has achieved progress towards gender equality and women’s empowerment under the Millennium Development Goals, women and girls continue to suffer discrimination and violence in every part of the world.

PATA CEO, Mario Hardy.

UN SGDs say gender equality is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous and sustainable world.

“Travel and tourism provides the perfect opportunity for people from various backgrounds to share their stories with each other in the hope that we can better understand each other as humans, regardless of our gender, race, faith or beliefs,” said PATA CEO  Mario Hardy.

“The Association holds the fundamental belief that all travel and tourism stakeholders have an equal voice that should be heard. It is through a shared voice that change can be attained.

“It is our policy to ensure there is equal opportunity without discrimination or harassment on the basis of race, colour, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, citizenship, genetic information, or any other characteristic protected by law.”

The Global Report on Women in Tourism 2010 published by the World Tourism Organization (UNWTO) and UN Women found that:

Women make up a large proportion of the formal tourism workforce

Women are well represented in service and clerical level jobs but poorly represented at professional levels

Women in tourism are typically earning 10% to 15% less than their male counterparts

The tourism sector has almost twice as many women employers as other sectors

Women make up a much higher proportion of own-account workers in tourism than in other sectors

A large amount of unpaid work is being carried out by women in family tourism businesses

“In line with the SDGs, PATA will continue to drive forward its mission of empowering its members to leave a positive impact on countries, destinations, local communities and the surrounding environment. Equality is and will continue to be a cornerstone of the Association’s mission in acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region,” he added.

During 2018, PATA will further its commitment to the issue of gender equality and examine opportunities to highlight this issue through its research and publications, events and training programmes. The Association will also look to its partners and members for advice and suggestions.