SINGAPORE, 4 October 2017: STR, a data benchmarking and analytics specialist, has renewed its preferred partnership with the Pacific Asia Travel Association (PATA), a not-for-profit membership association that represents travel and tourism in the Asia Pacific region.
“I’m very excited to continue this partnership between STR and PATA,” said STR’s regional manager for Southeast Asia, Bernard Kee. “This collaboration outlines strategic cooperation that reinforces the values of the Asia Pacific’s visitor economy and promotes the importance of data and analytics in the hotel industry.”
With the partnership, PATA will benefit from STR’s reporting sample and marketplace insights, covering more than 8,700 hotels in the Asia Pacific region. In turn, STR will receive opportunities to drive further awareness of its range of products and services for hotels across the region.
“As more hotel operators continue to understand the benefits of using data and analytics to improve their strategies, the higher level of professionalism we will see across the region,” Kee said. “Through working with PATA, STR will receive many opportunities to educate businesses on the value of our data and how it can help them strategize and compete within their markets.”
“PATA is pleased to renew its partnership with STR,” said, PATA’s director of international partnerships Halona Padiachy. “The insights we will gain from STR will give us a much more comprehensive understanding of the market and allow us to improve the way we serve our members.”
STR’s data sample in the hotel industry comprises more than 58,000 hotels and 7.8 million hotel rooms around the world.
Founded in 1985, STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights and maintains a presence in 15 countries.