BANGKOK, 11 October 2017 – Airbnb has signalled its intention to work with Asia’s travel and hospitality by joining the Pacific Asia Travel Association (PATA).
Airbnb joins Pata as a member in the hospitality ranks effective this month.
Earlier TripAdvisor joined PATA and its head of destination marketing Asia Pacific, Sarah Mathews, is now chairperson of the association’s executive board.
Airbnb’s membership will come as a surprise to PATA’s traditionalists in the association’s hospitality category , but it signals the changes the association is making to reach out to the home sharing and other disruptive forces and technologies that touch on travel.
PATA CEO Mario Hardy said: “We are extremely pleased to welcome Airbnb to the PATA family. With more than four million Airbnb listings worldwide it impossible to ignore the impact that the sharing economy is having upon the travel and tourism industry.
“It is important that we are able to add this voice to our discussions in the development of a responsible travel and tourism industry, especially when we examine the role of the sharing economy in the dispersal of tourists to lesser known and emerging destinations.”
He noted that over the next few months PATA and Airbnb would work together to bring greater insights on topics related to the sharing economy – including its economic impact and the issue of over tourism.
“Home sharing has become an important economic engine for communities around the world,” said Airbnb APAC head of strategic partnerships Thao Nguyen.
“We’re excited to join the PATA family and play our part in promoting healthy and sustainable tourism that directly benefits local communities.”