HELSINKI, 12 October 2017: Helsinki enjoyed another busy summer hosting congresses with delegate attendance reaching 38,000 between May and September.
The events generated around EUR 50 million in tourism income for Finland’s capital city.
According to the Union of International Associations (UIA) in its June report, Helsinki became the most popular city for international association meetings in the Nordic region last year and the 15th most popular congress city in the world.
It represented an increase of more than 8000 congress visitors compared to the previous summer. These visitors generated around EUR 50 million in tourism income for Helsinki.
“Helsinki has earned a reputation for being a functional and reliable congress city… a lot of specialised expertise can also be found here – not to mention a very high level of research in many scientific fields,” says, Helsinki Marketing conventions director Ines Antti-Poika.
The World Glaucoma Congress attracted the highest number of participants in its history, attracting almost 3500 participants instead of the anticipated 3000.
The annual congress of the European Academy of Allergy and Clinical Immunology (EAACI 2017), the biggest scientific congress in the field of allergology in the world, was also attended by a record 8100 participants, which again exceeded expectations. This event alone is thought to have generated over EUR 12 million in tourism income for Helsinki.
“We received positive feedback from participants of both congresses regarding how well these events were organised and about the quality of Helsinki as the host city. There is enormous competition among cities around the world to host major international meetings like these, so the positive feedback and success of these events will hopefully encourage other organisers to shortlist Helsinki as a potential host city in the future,” Antti-Poika adds.
Highlights in HEL event focuses on the Baltic Sea
The Highlights in HEL event was organised for the second time this year by Helsinki Marketing, which hosted guests from 18 international associations, PCOs’ and cruise operators. The event showcased local expertise and a wide range of partners for these potential customers.
The main theme of this year’s Highlights in HEL event was the Baltic Sea and Finnish cleantech expertise. The guests had the chance to visit the world’s first LNG icebreaker, Polaris, and Aker Arctic’s ice laboratory. The programme also highlighted Finnish design and service design. The participatory approach was widely praised by the guests.
(Source: Helsinki Marketing)