WTTC introduces tell a travel story


LONDON, 28 September 2017: The World Travel & Tourism Council (WTTC) joined the UNWTO in the celebration of World Tourism Day in Qatar, Wednesday.

The special day highlighted the economic, social and environmental contribution of travel and tourism to sustainable development around the world.

WTTC President & CEO Gloria Guevara said: “Travel & Tourism is a remarkable sector, it brings people from different backgrounds, culture and beliefs closer together, driving peace, in addition to the significant socioeconomic benefits to a country’s welfare and local livelihoods.

“Travel & Tourism has a huge role to play in sustainable development, whilst on average global level the sector generates over 10% of the world’s GDP and supports one in 10 jobs, these figures can be, and often are, a lot higher and denser on local level. When done well, which means growing Travel & Tourism in a sustainable and inclusive fashion, tourism is a catalyst for job creation, community development, environmental protection and economic growth.”

Illustrations to show how  travel  can impact and change people’s lives in a positive way are encompassed in the stories told by WTTC’s new campaign ‘Transforming our World’.

Transforming our World provides insights into the stories of people that operate in Travel & Tourism and show how the sector has transformed their world, or how they use tourism to transform other people’s worlds.

Guevara added: “I believe there is a real value in storytelling and as a sector this is something we can do better. Sharing a story is powerful, inspirational, and educational. Through our campaign I encourage other people and organisations within Travel & Tourism to share their story too.”

The current campaign stories, which come from WTTC’s Tourism for Tomorrow programme, cover people in all corners of the world – including Botswana, China, India, Indonesia, Ireland, Kenya, Mexico, and USA – and focus on education, community, nature, and wildlife.

WTTC invites people to share their stories on: http://www.transformingour.world/awards/whats-your-story/