TOKYO, 12 September 2017: Japan Airlines and TripAdvisor, announced, Monday, a strategic partnership supporting the country’s efforts to better capture and disperse inbound tourism across Japan.
According to TripAdvisor data, global inbound travel interest in Japan has been growing at an average rate of 30% year-on-year over the past four years, with majority of interest focused on the Tokyo, Osaka and Kyoto prefectures.
The joint initiative will take the form of a multi-media portal named “Untold Stories of Japan”, highlighting the very best that locals love beyond the obvious, driving sustainable tourism and increasing the likelihood of repeat visits.
“We are fully committed to not only supporting the government’s efforts to grow foreign visitor arrivals by 40 million by 2020, but also to encourage these visitors to keep visiting Japan,” said Japan Airlines president, Yoshiharu Ueki. “What we will create together is a powerful platform that can help drive a revitalization of rural Japan by getting travellers to go further and stay longer, local businesses can capitalize this inbound interest to grow the economy in the long term.”
TripAdvisor president & chief executive officer, Stephen Kaufer said: “We are delighted to be working hand in hand with Japan Airlines on this important initiative that will help people around the world see what Japan has to offer.”
Untold Stories of Japan will be available to travellers on across desktop, tablet and mobile. The portal will be available across a variety of languages, including English, Traditional and Simplified Chinese and Thai.