MUMBAI, 26 September 2017: PATA Gold Award winner, Cox & Kings, declares war on the plastic bottle, this week, as the travel firm’s franchisee and stores are turned into drop points to discard plastic bottles.
In a bid to preserve the environment and create awareness among people, Trip 360˚, an adventure specialist in India launched its second sustainability campaign, ‘Drop the Bottle’, with an ambitious target of collecting 10,000 plastic bottles across the Mumbai-Thane region.
Powered by Cox & Kings, the adventure travel specialist is fronting the campaign to tackle the plastic bottle scourge in tourism.
In its press announcement Trip 360˚ said: “The process of plastic penetration in our eco-system has accelerated at an alarming rate. The non-biodegradable product stays in the environment for more than 700 years. Our oceans are not spared either from plastic pollution that has witnessed irreversible damages to many endangered species and as a recent study showed billions of people worldwide are drinking water contaminated by micro-plastic.
The Trip 360˚ campaign collects plastic bottles from people through all its franchisees and stores in the Mumbai-Thane region including Cox & King stores.
The collected plastic bottles will be put to good use with the help of NGOs. Also the bottles will be used for watering plants to make a barren land into a forest, the collection will also be used to convert plastic into poly fuel through an eco-friendly process.
On announcing Drop the Bottle campaign, Rohan Prakash, Head, Trip 360˚ said,” It is not only the tourist hotspots and the newly discovered places that are witnessing growing plastic pollution, but also our cities. Through different campaigns of Nurturing Nature, we wish to create awareness about preserving our locality as well as the pristine world for the future generation.”
Promoting India as a global adventure destination, Trip 360˚ besides designing adventure itineraries, has been carrying out its sustainability programmes under its umbrella initiative called ‘Nurturing Nature’ based on the 17 Sustainable Development Goals laid by the United Nations.
About Trip 360º:
Launched in 2017, Trip 360˚ powered by Cox & Kings, is a one-stop-shop for all things adventure. It offers exciting experiences in cycling, diving, biking, trekking and cruise within India and overseas.
Safety, Sustainability and Sociable form the core values of Trip 360.