TAT adds We Chat channel

TAT’s deputy governor for marketing communications Chattan Kunjara Na Ayudhya, (Left) and Emporium and the EmQuartier shopping malls deputy managing director Manatase Annanwat (Right) announcing the launch of WeChat ‘Visit Thailand’ application 5 September at the EmQuartier.

BANGKOK, 7 September 2017:  We Chat for Chinese tourists visiting Thailand is up and running courtesy of the Tourism Authority of Thailand.

This week, TAT added the popular Mandarin Chinese social media platform to existing Thailand visitor information services available visitors from mainland China.

TAT’s information support network also includes  the Call Centre 1672 and the online TAT Contact Centre, available in Mandarin Chinese.

The launch of the WeChat ‘Visit Thailand’ application enables TAT to effectively to provide information and statements to assist Chinese tourists online.

It will also have images, voice and video sharing options.

Available both in Thailand and China, tourists can ask for information and assistance 24 hours by sending a simple text message to the application’s help desk.

China is Thailand’s largest tourist source market with 8.8 million visitors generating an estimated THB430 million in revenue in 2016. This year, arrivals should reach 9 million and generate an estimated THB 480 million in revenue (up 8% and representing 26.6% of the overall tourism revenue).

During January to July, this year, Thailand welcomed 20.41 million visitors (+4.47%). Of that total, 5.65 million were Chinese tourists.

WeChat is currently China’s most popular social media application with 889 million active users.