MUMBAI, 19 September 2017: Cox & Kings (C&K), tagged the world’s oldest travel company, has won the prestigious Pacific Asia Travel Association Gold Award for its ‘Forever Young’ campaign in the Marketing Social Media category.
The award ceremony held at The Parisian Macao recognised 31 outstanding entries that were selected by an international panel of experts.
Cox & King’s winning entry featured a promotion selling solo women travel to Thailand.
Cox & Kings Group CEO, Peter Kerkar said: “Social Media has the power to influence consumer choices. When an effective campaign like Forever Young translates into awareness and action, it reflects our efforts in building innovative and impactful consumer engagement initiatives. The campaign has been highly successful in changing perceptions and positioning Thailand as a safe destination for solo women travellers.”
Cox & Kings Ltd has offices in 22 countries across four continents. Established in 1758, C&K is headquartered in India and operates in three business segments: Leisure travel, education and hybrid hotels.
Leisure – India is known as a core brand in India, that offers a range of travel options to individuals, groups and businesses in the fastest growing major economy in the world.
Education operates under the brand names PGL and NST, among others. PGL and NST are market leaders in experiential learning in the UK
The hybrid hotel-hostel concept of Meininger currently operates more than 8,500 beds across 17 hotels in 11 European cities.
(Source: Cox & Kings Ltd.)