BAAR, Switzerland, 25 September, 2017: Mövenpick Hotels & Resorts has appointed Julien Bonafous as vice president sales, a new role created to support the hospitality firm’s ongoing expansion drive.
Bonafous, whose 20-year career in the hotel industry has included several senior sales and marketing roles with key international players including Starwood, Hilton and IHG, is taking charge of Mövenpick’s sales strategy globally.
He will be responsible for leading the group’s sales operations, which include 17 international and area sales offices, worldwide, ensuring sales activity is aligned to key marketing objectives across Europe, Africa, the Middle East and in Asia where the group’s footprint is expanding at pace.
“Mövenpick Hotels & Resorts has a successful sales and marketing strategy in place, and as the company expands, with new hotels opening globally and many more in the pipeline, it is essential to support this growth by strengthening the commercial team,” said Mövenpick Hotels & Resorts senior vice president commercial Paul Mulcahy.
Before joining Mövenpick earlier this month, he was director, global sales office, Middle East, Greece & Turkey for Starwood Hotels & Resorts. Prior to that, he was director, international sales, Middle East & Africa, at Hilton Hotels. He is home-based in Dubai.