HK Express travellers earn points with Regal


HONG KONG, 7 September 2017: HK Express travellers can now earn points when they stay at participating  Regal and iclub Hotels

Effective this week, members of reward-U, the airline’s loyalty programme, are entitled to earn 2,000 and 1,000 reward-U points respectively for each eligible stay at participating Regal Hotels and iclub Hotels with specified qualifying room rates.

The partnership brings together a leading Hong Kong hotel group that fields varied portfolio of hotels in China and Hong Kong and a low-cost airline’s loyalty programme to create more incentives for guests.

Launched in 2016, reward-U reaches 1 million members by offering an easy-to-understand programme structure, and distinctive features and benefits that deliver added value for members.

“Reward-U caters to the needs of the mass market and the growing millennial segment that is overlooked, helping them maximize moments of enjoyment,” says reward-U CEO  Steven Greenway.

Regal Hotels currently works with 21 other international airline partners, including Air China, Alaska Airlines, American Airlines, ANA, Asiana Airlines, British Airways, Cathay Pacific, China Airlines, China Eastern Airlines, Etihad Airways, EVA Air, Hong Kong Airlines, JAL, Jet Airways, Korean Air, Malaysia Airlines, Philippine Airlines, Qantas, Singapore Airlines, United Airlines and Virgin Atlantic.

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