LONDON, 8 September 2017: Airports are about to receive an enhanced insight on their travellers’ profile following a new collaboration between ForwardKeys and Skyscanner,
ForwardKeys predicts future global travel patterns by analysing more than 17 million booking transactions a day, while Skyscanner the award-winning global travel search site.
The agreement to share data will enable airports to see the catchment areas of their travellers and discover whether they are suffering from “leakage” to other airports. It will help airport executives decide which new routes to develop.
The alliance will be officially announced at the World Routes conference, the leading international event of its kind, held in Barcelona, 23 to 26 September.
ForwardKeys co-founder and CEO Olivier Jager, said: “With the combining of our two data sets we are getting one step closer to a 100% model. The more information we can cross-reference, the better image we can create of tomorrow’s travellers – and that will make us more useful to airports, retailers, hoteliers, national tourist offices and anyone else selling goods and services to travellers.”
Skyscanner senior manager Analytics, Faical Allou: “We are excited to have partnered with ForwardKeys to provide customers with enhanced market intelligence which can help them learn more about their audience, and spot commercial opportunities. With over 60 million monthly visitors, Skyscanner sits on a wealth of data.”
ForwardKeys’ data sources include daily booking data from all the world’s major GDS systems, flight capacity data from Innovata and tour operator data from GfK.