XIAMEN, China, 5 September 2017: Ctrip CEO Jane Jie Sun attended the 9th BRICS Business Forum hosted by President Xi Jinping in Xiamen, Monday.
She delivered a speech to more than 500 representatives from Chinese and overseas business communities and presented tourism’s message to BRICS governments that it is the “new engine driving the world’s economic recovery.”
“Tourism serves as a bridge between China and other members of BRICS, as well as the rest of the world, to foster harmonious ties between people around the world, she told the gathering
“Despite the profound changes facing the global economy, tourism is still creating jobs all over the world,” she emphasised.
She estimated that Ctrip creates over 100 million tourism-related jobs globally.
Ctrip was the only Online Travel Agency invited to the presentation.
In China, 20% jobs are directly related to tourism and the industry has a value chain that contributes to 30 to 40 sectors, which includes catering, hospitality, transportation, culture and creative industries.
Through an ongoing effort to penetrate China’s third- and fourth-tiered cities, Ctrip has further bridged the wealth gap across regions and brought opportunities to millions of households.
Annually, Ctrip delivers 15 million outbound visits from China and has grown on the back of an explosive growth in China’s overseas travel.
She added: “Considering that less than 10% of Chinese hold a passport, overseas travel is likely to maintain its growth momentum for a long time to come.”
BRICS states becoming more interconnected with favorable exchange rates, easy visa policies and more airline routes.
During the 2016 Brazil Olympics, Ctrip helped send a large group of Chinese to the event. This year even more Chinese tourists have visited Brazil and boosted its economy. A growing number of Chinese people are making trips to South America.
Travel between China and Russia has reached a historical high. In 2016,Chinese made 1.2 million visits to Russia, becoming the country’s largest source of international tourists. The Russian World Cup event, coming up next year, should further drive this trend.
China and India jointly hosted Tourism Year in 2015 and 2016 to boost each respective countries’ tourism.
China is emerging as an important tourism opportunity for South Africa. Its tourism bureau with the support of Ctrip, has run publicity campaigns throughout China to promote South Africa tourism.
“Tourism brings peace. We are facilitating the two-way visits between China and other BRICS states,” said Sun.
In economics, BRIC is a group acronym for Brazil, Russia, India, China and South Africa, considered to be at a similar stage of newly advanced economic development. It is typically described as “the BRICs” or “the BRIC countries” or “the BRIC economies”.