SINGAPORE, 14 September 2017: Alipay and Changi Airport Group have signed a five-year partnership to roll out the Alipay mobile payment option in Changi Airport.
A joint marketing agreement was also inked, for both parties to offer customised and targeted shopping and dining offers to Chinese passengers using Alipay.
Alipay, operated by Ant Financial Services Group, is the world’s leading online and mobile payment platform with over 520 million active users.
Changi Airport’s yearly concession sales grew 5% to hit another new high at SGD2.3 billion in 2016, with travellers from China accounting for a third of all retail sales, last year, as one of the top spenders at the airport.
This new mobile payment option will allow travellers to enjoy yet another convenient payment mode when shopping and dining at various commercial offerings at Changi Airport.
The Alipay mobile payment service has been progressively offered as a new payment mode by Changi Airport’s tenants since May 2017, and is now available at more than 78 shopping and dining outlets at Changi Airport.
Under the joint marketing agreement, Alipay and CAG will collaborate to create passenger-centric content, providing information on ongoing promotions, as well as location-based information about shopping and dining options at the airport.
In addition, Alipay is also partnering CAG in the eighth season of the “Be a Changi Millionaire” anchor shopping promotion, providing publicity outreach for the event with their extensive marketing network in China. Shoppers who use Alipay as a payment mode when making their purchases will double their chances of winning the SGD1 million cash prize or an all-new Volvo S90 luxury sedan.
CAG’s senior vice president for airside concessions Teo Chew Hoon said: “Changi Airport provides a myriad of customised services for our Chinese travellers – including our mandarin-speaking shopping concierge services and Chinese version of the airport’s online shopping portal, iShopChangi. The Alipay mobile platform provides a brand new payment option to further enhance our Chinese travellers’ shopping experience here at Changi.”
Alipay will also be made available as a mode of payment at Changi Airport Terminal 4 when it begins operations from 31 October.