MANILA, 25 September 2017: – The Philippines Department of Tourism launched its “Bring-Home-A-Friend” (BHAF) campaign, last week, to encourage travellers to visit the country over a six-month period starting next month and ending in April 2018.
“We would like tourism to close the year strongly for the industry in terms of visitor arrivals and carry the momentum into the coming year,” said DOT Secretary Wanda Tulfo-Teo.
Teo decided to revive the BHAF programme implemented in 1994 by DOT under former Secretary Mina Gabor to encourage Filipinos to invite their foreign friends to visit the Philippines over Christmas.
The Filipino sponsors, who either reside in the country or overseas, stand to win prizes, adding excitement to the program that will run for six months from October 15 to April 15, 2018.
Major prizes awaiting the sponsors include a condominium from Megaworld Corporation, a brand new Toyota Vios, and a PHP200,000 gift certificate at Duty-Free Philippines, while their foreign guests can win round-trip international flight tickets and tour packages to Palawan, Cebu, and Davao.
To join the campaign, the sponsor must register via the Bring Home a Friend webpage accessible via DOT’s website tourism.gov.ph. Registration may also be accomplished at BHAF booths soon to be set up at selected international airports in the Philippines.
The number of eligible entries will also depend on the points they earn corresponding to the guest’s country of origin: Asia and Oceania/Australia (2 points); Africa, Middle East, Europe, and America (3 points).
Based on a 2015 report of the Department of Foreign Affairs, there are 9.1 million overseas Filipinos. More than 3 million reside in the USA, while more than 2 million are based in the Middle East.
Other countries with large numbers of Filipinos are Malaysia, Hong Kong, Japan, China, Italy, and Australia.
Employees of DOT and its attached agencies and their relatives to the third degree are not allowed to join BHAF.