Alipay and STB improve travel content


HANGZHOU, 27 September 2017: Alipay, a popular online and mobile payment platform for Chinese tourists, has signed a Memorandum of Understanding (MOU​​​​​) with the Singapore Tourism Board (STB) to improve content and information for Chinese tourists.

Under the MOU, Alipay and STB will cross-share relevant content about Singapore on both Alipay’s platforms and STB’s Tourism Information and Services Hub (TIH)[1].

This aims to increase exposure for Singapore’s offerings from various tourism businesses and provide Chinese tourists better information access before and during their trips to Singapore.

Alipay and STB will also share data and analytics on trends in Chinese travel to Singapore with tourism industry stakeholders in Singapore.

Both parties will explore co-investment in joint-marketing initiatives to market destination Singapore and Alipay merchants with the objective of increasing visit spend via the Alipay platforms.

“Alipay is dedicated to bringing Chinese visitors and local merchants reliable, convenient and efficient ways of traveling and doing business,” said Alipay global head of marketing and operations Tony Tai.

“With our joint effort on content, data analytics and marketing, we will understand Chinese customers and local merchants better, making visits more enjoyable and businesses more efficient.”

Singapore Tourism Board chief technology 0fficer, Quek Choon Yang added: “This collaboration forms part of our overall strategy to better engage our visitors through digital channels. With a like-minded partner such as Alipay, we will be able to better understand our Chinese visitors’ needs. In line with our new destination brand “Passion Made Possible”, our Chinese visitors are also encouraged to share and deepen their passions in Singapore easily and conveniently through Alipay’s platforms.”

Alipay became a payment option in Singapore in 2015. Today, it is accepted by over 2,000 Singapore merchants, including Universal Studios Singapore, Resorts World Sentosa, Singapore Zoo, department stores under Metro and Robinson’s, and several hawker centers.

Alipay is also accepted in over 80% of taxis across the city. Payment through Alipay can be made simply by scanning a QR code, a method widely adopted by many residents in China.

China contributed the largest share of tourism receipts and second largest share of visitor arrivals to Singapore[2] last year. Visits to Singapore continue to grow this year, with about 1.9 million recorded from January to July 2017, a year-on-year increase of 7%.

Notably, July 2017 visitor arrivals from STB’s targeted tier two cities[3] grew 15% year-on-year to 563,000 and Chinese visitors travelling to Singapore as a single destination grew 15%.

​1] The Tourism Information and Services Hub (TIH) is a B2B platform developed by STB which allows businesses to both contribute and access the most up-to-date information and travel services.

[2] STB Tourism Statistics 2016

[3] Targeted tier 2 cities: Chongqing, Fuzhou, Haikou, Kunming, Nanjing, Ningbo, Qingdao, Shenyang, Tianjin, Wuhan, Xiamen, Xi’an, Changsha, Jinan, Nanning, and Zhengzhou.