MADRID, 24 August 2017: To support its International Year on Sustainable Tourism for Development, the World Tourism Organization (UNWTO) is launching a consumer- campaign aimed at raising awareness of the value and contribution that sustainable tourism can make towards development.
The ‘Travel Enjoy Respect’ campaign attempts to engage tourists to turn their travels into a catalyst for positive change.
UNWTO secretary-general, Taleb Rifai, summarised the main message: “Whenever you travel, wherever you travel, respect nature, respect culture, and respect your host. You can be the change you want to see in the world. You can be an ambassador for a better future. TRAVEL, ENJOY AND RESPECT.”
UNWTO’s campaign serves as a reminder that when we travel we should treat our hosts with respect and not as sightseeing attractions.
The campaign, which will run in various languages and outlets worldwide, includes a manual of ‘Tips for a Responsible Traveller’, developed by the World Committee on Tourism Ethics in line with the UNWTO Global Code of Ethics for Tourism.
“Today more than ever, ensuring tourism is an enriching experience for visitors and hosts alike demands strong, sustainable tourism policies and practices and the engagement of national, as well as local, governments and administrations, private sector companies, local communities and tourists themselves,” Rifai explained.
The message will reach consumers through campaign supporters including among others CNN International, the Government of Andorra, the Madrid City Council, Iberia, the Spanish National Railways System (Renfe), Minube, PR MEDIACO, Cleverdis and Air Mauritius.
Destinations and companies from around the world are invited to join the campaign and celebrate the International Year of Sustainable Tourism for Development with a commitment from the sector to ‘Travel Enjoy Respect’.
To work local authorities at tourist destinations need to invest in providing guidelines and tips on how to behave and ensuring visitors are aware of the impact their actions may have on local communities.