PHUKET, 11 August 2017: Sporting events are a key catalyst for Phuket’s MICE demand, with the industry valued at THB5.74 billion, C9 Hotelworks says its latest Phuket MICE Market Update released Thursday.
With Thailand being ranked as the top MICE destination among ASEAN countries in 2016, Phuket is one of the major contributors with 202,555 visitors.
Last year, the domestic sector was the key feeder of MICE travellers, which accounted for 70% of total demand on the island.
These events have created a domino effect on hotel operators, whereby increasing business trading during the low season to reflect better year-round yields. Weddings are also on the rise with business coming from overseas source markets.
However, the province currently needs to diverge from being considered as a resort leisure destination to a multi faceted tourism hub for international and domestic events. Visit www.c9hotelworks.com.
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