Sports spice Phuket MICE

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PHUKET, 11 August 2017: Sporting events are a key catalyst for Phuket’s MICE demand, with the industry valued at THB5.74 billion, C9 Hotelworks says its latest Phuket MICE Market Update released Thursday.

With Thailand being ranked as the top MICE destination among ASEAN countries in 2016, Phuket is one of the major contributors with 202,555 visitors.

Last year, the domestic sector was the key feeder of MICE travellers, which accounted for 70% of total demand on the island.

However, overseas source markets were the main revenue generator for the industry, as they had higher average daily spend compared to the domestic market.

Currently, there is an emerging trend towards sporting events and competitions, which include Phuket King’s Cup Regatta, Laguna Phuket Marathon, and Phuket International Boat Show.

These events have created a domino effect on hotel operators, whereby increasing business trading during the low season to reflect better year-round yields. Weddings are also on the rise with business coming from overseas source markets.

Additionally, existing supply of meeting venues and hotel room nights indicate that the island has sufficient infrastructure to support larger MICE demand.

However, the province currently needs to diverge from being considered as a resort leisure destination to a multi faceted tourism hub for international and domestic events. Visit www.c9hotelworks.com.

Download PDF report:

http://www.c9hotelworks.com/downloads/phuket-mice-tourism-market-update-2017-08.pdf.

(Source: C9Hotelworks)