SEPANG, 29 August 2017: AirAsia X Berhad’s 2016 annual report has won two gold awards at the International Annual Report Competition (ARC) Awards for the first time ever.
The airline won the top prize in two categories, Best Non-Traditional Annual Report (Airlines) and Printing and Production (Airlines). It also bagged silver in the Cover Photo/Design (Airlines) category.
The annual report, themed “Realising Dreams”, features a memorable cover of three adorable children – a boy donning a pilot’s uniform, a girl wearing a cabin crew uniform, and another boy in ordinary clothes with a boarding pass in his pocket like a passenger – to inspire children to strive to make their dreams come true.
AirAsia X Group CEO Datuk Kamarudin Meranun said: “I am proud that the efforts of AirAsia X investor relations team led by Hanif Idrose and other Allstars have been recognised… The team that put together this publication has done an amazing job of showing the heart of AirAsia X – its people. Kudos to them and the entire AirAsia X family.”
The annual report also has dedicated pages where Datuk Kamarudin, AirAsia Group CEO Tan Sri Tony Fernandes and Benyamin pay tribute to AirAsia’s late Group Chief Operating Officer Anaz Ahmad Tajuddin, who passed away 13 January 2017. There is also a page with a note from Datuk Kamarudin, Tan Sri Tony and Benyamin thanking and attributing the success of the airline’s turnaround to the staff. The distinctive presentation and overall concept, design and layout of the annual report reflects the spirit and vision of the airline to become Asia’s airline of choice.
Established by MerComm Inc in 1987, the ARC Awards is the world’s largest international competition honoring excellence in annual reports.
AirAsia X’s award-winning annual report can be viewed and downloaded at http://airasiax.listedcompany.com/misc/ar/ar2016.pdf.