BANGKOK, 17 July 2017: Thailand’s national travel show TTM+ generated business transactions valued at an estimated THB1.4 billion according to a survey by the Tourist Authority of Thailand.
In its post-show assessment TAT said the show attracted a record turnout of international buyers.
Thailand’s main travel trade show, the Thailand Travel Mart Plus Amazing Gateway to the Greater Mekong Subregion (TTM+) was held in Chiang Mai for the second year in a row, 14 to 17 June.
The survey indicated that the three-day show was worth THB1.441 billion (USD41.2 million) in terms of estimated business transactions.
Officials claimed 15,569 business appointments were conducted between 419 buyers from 56 countries and 358 sellers from Thailand and neighbouring countries in the Greater Mekong Subregion (Myanmar, Lao PDR, Cambodia and Vietnam).
Both buyers and sellers reported high levels of satisfaction with the overall event, with a majority expressing a desire to attend again in 2018, when TTM will be hosted in Pattaya.
Hotels and resorts dominated the sold floor space and predictably they scored the highest value of business, an estimated THB1.055 billion (USD30.1 million) or 73.2% of the total business value, as indicated by the TAT-commissioned surveys.
TAT did not provide details of how it calculated business value, whether it was based on evidence of contracts signed or on handshake deals. But due to its long track record serving the country’s tourism TTM would draw tour operators who intend to use the show to renew contracts.
Buyer attendance was up 21% over TTM+ 2016, which was the highest turnout in six years, amongst both first-time buyers and non-hosted buyers. There were 199 first-time buyers, while the remaining 220 buyers (52.50%) were repeat attendees.
TAT governor Yuthasak Supasorn said: “This year, we paid special attention to ensuring a high quality of buyers. All were carefully selected and vetted in cooperation with representatives of the Thai travel agents and tour operators and other marketing experts in the source markets of each region. I am indeed happy that we enjoyed a good turnout and high levels of satisfaction amongst the buyers.”
Completing a successful two-year run in Chiang Mai, the TTM+ will now move to the resort city of Pattaya for the 2018 event.
The TAT governor added: “International travel trade events are facing enormous challenges in the midst of a volatile geopolitical and economic environment and enormous changes in technology, demographics and customer preferences. This year, I am glad that we were able to get the formula right and make the TTM+ well worth the time and expense for all delegates, especially the buyers and sellers.”