SINGAPORE, 20 July 2017: Hong Kongers are the most organised travel planners booking travel on average just short of 50 days in advance, according to the latest Agoda.com research.
Its holiday booking trends covered 20 countries offering insights on who likes to stay close to home, who tends to book at the last minute, and who are the most serious forward planners.
From the millions of bookings made on the agoda site in 2016, there are some clear distinctions from market to market in terms of booking habits.
Hong Kongers were the second year running, the most organised and book the longest in advance — an average of seven weeks (or 49.4 days) — prior to travel. Taking second place were the Russians who moved up two places from fourth position in 2015, with a booking lead-time of 46 days.
TOP FORWARD PLANNERS:
Hong Kong 49.4 days;
Russia 46.4 days;
Australia 44.3 days;
Taiwan 43.3 days;
United Kingdom 37.2 days.
At the other end of the scale, the five nations that book with the least notice are made up primarily of Asian markets — Malaysia, India, Vietnam and Indonesia. They averaged a booking lead time of between 24 and 18 days. The last-minute bookers were Saudi Arabians, finalising trips around two weeks (or 16.9 days) in advance of travel, making their trips more expensive overall.
BOTTOM FIVE FORWARD PLANNERS:
Saudi Arabia 16.9.
Commenting on trends, Agoda’s global director brand and communications Andy Edwards said: “Our research demonstrates that the trend is shifting to more advanced booking, with an average global increase of two days lead-time in booking compared to the previous year. This is somewhat surprising, given that we are portrayed as living in an age of ‘instant gratification’.”
“Price and choice play a driving factor when booking travel — the longer you book in advance, the better the choice and the lower the cost. Popular culture portrays this image of the adventurous, last minute traveller, but in reality consumers are investing more time preparing for their holiday to get the most out of their well-deserved break.”
Near or far away
When it comes to booking accommodation overseas, versus domestic travel, Singapore and Hong Kong take the unrivalled joint lead due to country size, with nearly all bookings (99%) being outbound. The UK takes third place, with 38% of hotel bookings outbound, and 62% booked domestically.
Surprisingly, in the US, just 8% of all hotel bookings support international travel, with 92% supporting domestic travel. In China, some 98% of the nation’s bookings are placed domestically — demonstrating the massive potential of outbound travel in both these highly populated, powerhouse markets.
The study compared hotel bookings made by agoda travellers from 2015 to 2016.