Wyndham creates Trademark

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PARSIPPANY, NEW JERSEY, 9 June 2017: Wyndham Hotel Group launched, earlier this week, its latest brand The Trademark Hotel Collection.

Trademark is designed for independent entrepreneurs who have three to four-star hotels and will be introduced first in the US.

The brand’s pipeline includes more than 50 hotels and new construction opportunities in urban markets worldwide.

It marks the group’s 19th hotel brand alongside TRYP by Wyndham and the company’s newly acquired Dazzler and Esplendor brands that focus on boutique and lifestyle experiences.

Trademark Collection hotels will participate in Wyndham Hotel Group’s loyalty programme that claims a member base of 50 million travellers.