Thailand focuses on niche markets

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BANGKOK, 29 June 2017: Thailand’s Ministry of Tourism and Sports says the country will focus on the developing tourism linked to sports, marine and food.

Welcoming a courtesy visit from members of the US – ASEAN Business Council, last week, Tourism and Sports Minister, Kobkarn Wattanavrangkul, said collaboration between related departments and authorities would encourage public-private partnerships (PPP) which was the key to growing tourism.

“Currently, the Thai tourism industry no longer focuses on head count, but has shifted its focus to boosting tourism revenue, as last year’s figures showed that tourism revenue constitutes as much as 17.7% of Thailand’s GDP and there is a need to maintain that trend.”

She said the country would brand itself as a quality leisure destination that suited family holidays, while establishing new markets such as sports tourism.

“We should also focus more on unity creation, understanding between people of different cultures, that is why it is essential for tourists to find true stories of Thailand through their own authentic experiences.”

One of the key strategies for Thailand right now is ASEAN Connect or Thailand plus One. This strategy attempts to encourage visitors to tour Thailand and also visit neighbouring countries through joint packages.

She added: “Another new market that Thailand plans to venture into is maritime tourism, and our focus will be a broad perspective as we wish to attract not only super yachts, but also luxury yachts.”

The promotion of food is also a new focus. Later this year the Michelin Star Guide Book will review restaurants in Bangkok. Once the book is launched, Thailand will become the sixth country in Asia to have Michelin Guides following China, Hong Kong, Japan, Singapore, and South Korea.

1 COMMENT

  1. ***“Currently, the Thai tourism industry no longer focuses on head count, but has shifted its focus to boosting tourism revenue, as last year’s figures showed that tourism revenue constitutes as much as 17.7% of Thailand’s GDP and there is a need to maintain that trend.”
    Before anyone say *** as above, they must deeply study all accommodation of room supply in every main tourism areas, both public and private tourism sectors have to draw demand from the number of tourist arrivals to fill all the rooms in those areas.If it’s more oversupply, it’s hard to set higher price for gaining earning value.

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