Centara wins recognition in China market

June 30, 2017 by  
Filed under Lens Lines

From Left: General Thanasak Patimaprakorn, Deputy Prime Minister and Minister for Foreign Affairs of Thailand and Robert Maurer-Loeffler, General Manager of Centara Grand & Bangkok Convention Centre at CentralWorld.

BANGKOK, 29 June 2017: The 2017 People’s Choice Awards based on a Tourism Authority of Thailand poll saw Centara Grand & Bangkok Convention Centre at Central World voted “Best City Hotel”.

Completed mid June, the poll reflected the growing importance of Chinese visitors as arrivals are expected to exceed 9 million this year.

Centara Hotels & Resorts, Thailand’s largest hotel operator has a portfolio of 66 deluxe and first-class properties including 43 in Thailand and another 23 located in prominent international destinations.

The award-winner, Centara Grand & Bangkok Convention Centre at CentralWorld, is one of the group’s premier properties, located in the heart of Bangkok’s central shopping district and integrated with a popular convention and shopping complex.

The Centara management team led by three top executives; vice president of marketing, Tom Thrussell,  vice president of sales, Paul Wilson and group director of operations, Harry Thaliwal recently completed a roadshow that included five major Chinese cities and Hong Kong.

The tour raised awareness of the Centara brand and shared news of the group’s expansion plans into China and the Middle East with members of China’s travel industry and key trade and consumer media.

“China now represents our most significant inbound market and the numbers will continue to rise,” said Thrussell. “We are committed to developing a deep understanding of Chinese guests’ needs and by visiting key Chinese cities and partners, engaging with our guests and soliciting feedback, we are able to communicate more effectively, better meet their travel needs and ultimately equipped ourselves to manage successful properties in China itself.”

Centara is planning to open its first properties in China in 2019.

The Tourism Authority of Thailand opened voting on the People’s Choice Awards Thailand Voted by Chinese Tourists 2017, 26 May to 8 June, via the portal www.peopleschoiceawardsthailand.com.

The winners were announced at an awards ceremony in Bangkok, 12 June, presided over by General Tanasak Patimapragorn, Deputy Prime Minister of Thailand.

The Awards are based on the votes of Chinese travellers who had visited Thailand. TAT estimated over 3.2 million tourists cast their votes in the 2017 voting period. There were 14 categories in the awards: Luxury Hotels; Boutique Hotels; City Hotels; Beach Hotels; Airlines: Shows and Entertainment: Medical and Wellness Services; Restaurants; Spas; Golf Courses; Shopping Centres; Tourism Activities and Theme Parks; Attractions and Destinations.

TAT promoted the project in collaboration with Tencent, one of China’s largest Internet companies, which owns a number of Chinese online channels such as WeChat.

TAT launched the “People’s Choice Awards Thailand Voted by Chinese Tourists” project in 2015 as The Best of Thailand Awards Voted by Chinese Tourists, and rebranded the awards to the current name in 2016.

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