Thai domestic tourism to grow 7%

BANGKOK, 7 March 2017: Kasikorn Research Centre estimates Thailand’s domestic tourism will grow 7 to 8%, this year, circulating THB930 to THB938 billion in tourism related revenue to rural areas.

The bank’s think-tank unit said Thais travelling in the country helped to spread revenue from major towns and cities to rural areas.

“This year, domestic tourism has more room to grow, although there are no clear signs that incentive measures will be extended to promote visits in the country…intense competition among tourism operators, hotels and airlines including indirect sectors will drive domestic tourism forward.”

Industry association marketing plans and the private sector use of social media to promote domestic tourism should also help to stimulate business.

“Organising tourism marketing campaigns and offering promotions are top strategies to persuade more people to book, while seeing tourism destinations through online media and the promotion of tourism-related events will boost awareness.”

The centre added new tourism products and activities that match tourists’ lifestyle and behaviour have introduced new trends such as trips to watch Thai football league matches, participating in a marathon or a local festival. These activities could help to drive the country’s domestic tourism forward.

Low-cost airlines are also introducing routes between provinces, leaving out a Bangkok connection and the recent launch of a ferry service between Pattaya and Hua Hin could make it more convenient for domestic tourists to explore the country without first visiting Bangkok, it added.

This year, the centre estimates domestic tourism should generate THB930 to 938 billion, increasing 7.0% to 8.0% compared with a growth of 8.3% in 2016.

It also forecasts that Thai travellers will make 158.2 to 159.7 million trips, this year, up 6.2% to 7.2% compared with the growth rate of 7.3% last year.

Last year, domestic tourism circulated THB869 billion and generated 149.0 million trips.

Kasikorn Research Centre is a subsidiary company of Kasikorn Bank, which conducts tourism and business research mainly on Thailand’s economy including tourism with reliable recommendations and indicators on business prospects.