eTravel World at ITB China 2017


SHANGHAI, 28 March 2017: eTravel World will be a dedicated area at ITB China connecting established, start-up online focussed and travel technology companies with buyers looking for technology solutions.

eTravel World China is part of the inaugural ITB China due to be held in Shanghai, 10 to 12 May.

Trade visitors will be able to source innovative products and apps for tour operators, the hospitality industry and destinations at the Shanghai World Expo Exhibition and Conference Centre.

“China is one of the most important markets for and we are absolutely delighted to be part of the first ever ITB China,” said general manager partner services China Anthony Lu.

“We are looking forward to continuing to build new relationships with accommodation providers and offer value added such as Booking Suite, Travel Agents Tool to help our partners grow at a very competitive marketplace.”

ITB China general manager David Axiotis said: “Globally renowned companies will present their wide product range to ITB China’s attendees and conference sessions will offer information on the important changes taking place in the digital world.”

In the eTravel World China zone, visitors will find established travel technology companies, as well as newcomers. The list includes Amadeus, AsiaPay, Derby Soft , Expedia Affiliate Network,  iGola, ISO Travel Solutions,, Lushu, Quadlabs Technologies, Sociomantic, The Travelbook Group and

The new exhibition segment runs alongside a dedicated Online Travel and Travel Technology Day (11 May) at the inaugural ITB China Conference.  Meituan-Dianping, Tencent and Sociomantic have confirmed their participation at ITB China Conference. In addition, companies have the chance to present their newest travel solutions to the audience at destination showcase slots to be held at a separate on-floor presentation, the presenatation hub, among them Tourico Holidays, igola, Meng Tu and Lu Shu.

Further information:

ITB China will take place from 10 to 12 May at the Shanghai World Expo Exhibition and Conference Centre. The event, an international offshoot of one of Messe Berlin’s most successful trade fairs, will take place annually and focus on the Chinese travel industry. Its co-organiser is TravelDaily China, a leading online news portal and organiser of travel industry conferences in Asia’s largest country.