Tourico measures cruise surge


ORLANDO, 23 February 2017: Cruise bookings through Tourico Holidays increased 37% in 2016 year-on-year with an 8% increase in average transaction size.

The major growth in the wholesaler’s cruise sector was driven primarily by outbound bookings from the US, which increased by 49% year-on-year.

Canada increased its cruise bookings by 12% followed by the UK with a 10% increase and Latin America 21%.

inside no 6Tourico is predicting an influx of China bookings for cruises this year, as cruise companies shift their focus to Asia markets.

“Through our global distribution network, we’ve been able to consistently increase bookings and bottom line with cruise line partners,” said Tourico Holidays vice president of cruise development, Lori Sheller.  “Carrying the momentum into the New Year, we’re forecasting an even stronger 2017 for Tourico’s cruise sector.”

January turned out to be a record setting month for Tourico Holidays with cruise bookings up 38% compared to January 2016.  The wholesaler has also just announced a new partnership with Regent Seven Seas Cruises, an all-inclusive luxury brand based out of Miami, Florida.

Tourico Holidays’ cruise business includes 16 cruise lines and more than 10,000 different cruise departures throughout the world – including in the Caribbean, Alaska, Europe, Bermuda, Mexico, South America, Asia and Australia.

“We’re predicting more cruisers will hit the seas in 2017 than any previous year on the books,” said Sheller.  “The upward trend in cruising will also be aided by an influx of bookings from China – as cruise companies shift their focus to the Asian market.”

Tourico Holidays is a leading global travel distribution company that contracts directly with travel providers, such as hotels, flights, cruise lines, attractions, car rentals, vacation homes and more.

Tourico Holidays works on a high-volume, wholesale model to broker this inventory to over 4,900 clients in 100 countries using proprietary technology.