BANGKOK, 15 February 2017: Thailand Convention and Exhibition Bureau has outlined a strategy to boost the country’s domestic MICE industry this year.
TCEB president, Nopparat Maythaveekulchai, said 2017 should establish another milestone for the growth of the domestic MICE market.
Core elements focus on four marketing areas.
The ongoing “Meetings in Thailand” campaign will focus on D-MICE activities (domestic emphasis) in the five MICE Cities (Bangkok, Pattaya, Chiang Mai, Phuket, and Khon Kaen), and high potential areas within 300 km of those cities to encourage the domestic exhibition industry to create new trade exhibitions and upgrade local exhibitions standard.
The Meeting in Thailand, Following Royal Initiatives campaign will support and promote MICE activities at Royal Initiatives Projects and in areas close by.
The domestic market development campaign through destination promotion creates marketing opportunities through TCEB’s database of domestic MICE venues, products and services at www.dmiceplanner.com, a tool for organisers to plan D-MICE events.
The promotion of domestic MICE activities in Special Economic Zones that can attract business from Greater Mekong Subregion (GMS) countries.
TCEB forecasts that the domestic MICE market will be able to achieve its overall target of THB54 billion in earnings from an estimated 26 million domestic MICE travellers, this year.
Royal projects that will feature in the campaign are: Royal Agricultural Station Angkhang, Fang district, Chiang Mai; Doi Tung Development Project, Chiang Rai; The Phu Phan Royal Initiated Development Study Centre and Phu Phan Ratchaniwet Palace, Sakon Nakhon; Suan Song Saen, Doi Pui Research Station, Chiang Mai; The Bhumirak Dhamachart Project, the Royal Nature Conservative Centre, Nakhon Nayok; The Pid Thong Lang Phra Royal Project at Ban Nam Pak, Nan; The Chang Hua Man Royal Project, Petchaburi; Doi Inthanon Royal Project; and The Pak Phanang Basin Area Development Project Under Royal Initiatives, Nakhon Si Thammarat.