SINGAPORE, 1 November 2016: Sarawak Tourism Board promoted its famous Rainforest World Music Festival, during ITB Asia, late last month. The festival celebrate its 20th anniversary in 2017.
The 20th installment of the Rainforest World Music Festival will be hosted at the Sarawak Cultural Village in Damai, 14 to 16 July 2017.
According to STB officials attending ITB Asia there are plans to make the festival celebration bigger than ever to mark the 20th anniversary.
The festival, one of its kind in the region, attracts more than 20,000 foreign and domestic attendees year after year. It has also been awarded Songlines’ Top 25 Best International Festivals award six years in a row since 2010.
Sarawak Tourism Board director of events & corporate relations, Angelina Bateman, said: “We want to stage the uniqueness of world music by bringing in performers from other parts of the world and also to showcase our own ethnic music and to provide them with an opportunity to perform alongside international bands.
“More innovative ideas are already in the works for the 20th Rainforest World Music Festival next year,” she added.
While the performance plans remain under wraps, according to the organisers, STB has actively publicising the festival at trade shows focusing on its iconic status as a showcase for Sarawak’s cultural tourism and heritage.
It has been active at travel trade fairs, worldwide, to push the music festival as a must-see event.The message was passed on to 890 buyers at ITB Asia in Singapore in October and will be presented at the World Travel Mart in London this week.
Other venues used to promote the festival include Taiwan World Music Festival, the 16th Macau Food Festival and the Asian MICE Forum in Taiwan.
The music festival is best known for its interactive afternoon workshops, where the the audience has the opportunity to learn, understand and play indigenous musical instruments led by the groups that perform on the two main stages in the evenings.
In support of ethnic arts, including the culinary arts, festival-goers are able to taste local and fusion cuisine at the Village Food Mart.
They will also be able to buy local beaded, woven, painted or carved handicrafts or witness their creation, or even get a traditional hand-tap tattoo at the nearby Tattoo Expo.
The festival encourages the appreciation of ethnic art and music from around the world, as well as new interpretations and integration of those arts within modern expression, and it is now bringing these values to the world stage.
Updates on the Festival can be found online at the Rainforest World Music Festival official website, www.rwmf.net.
The event is supported by the Ministry of Tourism and Culture Malaysia, Ministry of Tourism, Arts and Culture Sarawak (MTAC) and endorsed by Tourism Malaysia with Malaysia Airlines Berhad as the presenting sponsor.