SINGAPORE, 30 November 2016: Cendyn, a cloud-based software and service provider in the travel and hospitality industry with a regional office in Singapore, has bought Guestfolio Communications a CRM marketing platform for boutique hotels.
Cendyn’s acquisition of Guestfolio will broaden the group’s content options for hoteliers to tailor their guest experience and digital marketing solutions.
Guestfolio focuses on guest engagement and marketing automation for independent boutique hotels.
Cendyn CEO, Charles Deyo, said: “Both Cendyn and Guestfolio are experts in leveraging data to engage guests throughout their travel journey, and this acquisition will allow hotels of all sizes the ability to scale a CRM solution that drives loyalty and guest engagement.”
Guestfolio CEO, Duane Hepditch, will join the Cendyn executive team as the senior vice president of product marketing.
Cendyn serves over 30,000 clients in 143 countries from office locations in Boca Raton, Atlanta, Boston, San Diego, Toronto, London and Singapore.