Tourico partners with Nordic Choice


LONDON, 31 August 2016: Tourico Holidays, a wholesale travel brokerage company, announced, Tuesday, it has recruited Nordic Choice Hotels as a supplier for hotel content in the Nordic region.

Tourico will now sell Nordic Choice’s inventory – consisting of 187 hotels and more than 32,000 rooms across five countries – to its 4,900 distribution clients.

Over the last year, Tourico has seen a 20% increase in inbound hotel bookings in the Nordic region (Denmark Finland, Iceland, Norway and Sweden). 

inside no 5Leading source markets driving the inbound growth to these five countries included China (+400%), India (+89%), Mexico (+59%), Colombia (+26%), and Canada (+113).

“As demand for Scandinavia continues to increase, our partnership with Nordic Choice will allow us to offer travellers and clients an even more reputable hotel inventory in the region,” said Tourico Holidays regional director of product development Nordic and Baltics, Niklas Pettersson.

As a source market, the Nordic region’s outbound hotel bookings have also increased.  Year-over-year bookings from the region sharply rose by over 30%, led by bookings to Latin America (55%), North America (20%), Asia Pacific (10%) and Europe (10%).

Tourico Holidays works on a high-volume, wholesale model to broker its hotel inventory to over 4,900 clients in 100 countries.

Nordic Choice Hotels has five hotel chains: Clarion Hotel, Clarion Collection, Quality Hotel and Comfort Hotel, as well as 10 independent hotels.