LONDON, 29 July 2016: Tourico Holidays, a wholesale travel brokerage company predicts a 30% increase in UK hotel room night bookings during second half of the year.
According to company booking data, Tourico has already sold nearly a quarter of a million room nights in the United Kingdom in 2016 – led by a 12% year-over-year increase from the United States.
The spike in holiday bookings to the UK have been linked to a decline in the UK pound, while July and August are summer peak months for UK-bound travellers.
“The UK has always been one of Tourico’s top revenue earning destinations, but early booking trends since Brexit show the declining UK Pound is actually strengthening the inbound travel market to the UK,” said Tourico Holidays vice president of the European region, Mark Redmond.
“Not only will international travellers see it as an opportunity to finally book a trip to what was formerly considered a high-priced destination, we anticipate British travellers will also travel more within the UK – to avoid exchanging a weak currency.”
Secondary markets, like Manchester, have already grown 60% year-over-year in forward bookings since the Brexit vote.
As a result of the forecasted growth, Tourico Holidays has increased its resources in the area to prepare for heightened demand.
The company has hired a team of new sales employees dedicated to contracting travel suppliers and operators in primary, secondary, and tertiary markets within the United Kingdom.
Tourico currently maintains partnerships with major UK hotel suppliers, such as Park Plaza Hotels, Corus Hotel Hyde Park London, and Hilton Hotel Group – including Double Tree hotels and the Conrad St James.
The global wholesaler also pre-purchases massive hotel room blocks each year throughout the UK – guaranteeing monthly revenue and industry-leading price points.
“We partner with over 1,000 UK-based hotels – from London to Glasgow – and we expect high-demand at all of them in the second half of 2016,” Redmond said.