BANGKOK, 31 March 2016: Newly-created Yaana Ventures, which invests in and manages travel and hospitality companies, has taken a stake in Grasshopper Adventures, a cycle tour specialist in Asia.
Yaana Ventures CEO, Willem Niemeijer, signed the agreement, last week, with Grasshopper director, Adam Platt-Hepworth.
Yaana Ventures is the rebranded Khiri Group that is now branching out into management and investment in travel ventures in the region. It is the holding company behind Khiri Travel.
The aim of the partnership is to expand Grasshopper, which currently runs cycle trips in 15 Asian countries and handles roughly 17,000 visitors a year.
Yaana will support Grasshopper through investment, managerial expertise, marketing support and human resource training.
Grasshopper, headquartered in Siem Reap, has offices in Mandalay, Bagan, Bangkok, Chiang Mai, Ho Chi Minh City and Phnom Penh. Its cycle trips range from night rides in Bangkok to multi-day overland cross-border journeys in Indochina.
After signing the deal, Niemeijer said Grasshopper and Yaana were ideal partners due to “a shared vision and belief in responsible tourism.”
He added: “We were attracted to Grasshopper due to their focus on quality. This comes through in their belief in empowered ownership, frequent staff training, and their regularly renewed fleets of bicycles, all of which results in a superior guest experience.”
Platt-Hepworth said that Grasshopper prides itself on providing bike trips for a diverse range of clients. Cyclists’ ages have ranged from five to 75 since the company was founded in 2004.
In addition to Grasshopper Adventures, Yaana Ventures also partners with Ground (community development for student and business teams), Anurak Community Lodge (an eco-resort in southern Thailand), Banteay Chhmar Tents in Cambodia, and award winning DMC, Khiri Travel.