BANGKOK, 23 March 2016:After 14 consecutive years of being held in Bangkok, the 15th Thailand Travel Mart Plus Amazing Gateway to the Greater Mekong Subregion will be hosted for the first time in the northern Thai capital of Chiang Mai.
To be held between 8 to 10 June, at the Chiang Mai International Exhibition and Convention Centre (CMECC), the event will bear the theme of “Smile with Us.”
Organised annually by the Tourism Authority of Thailand (TAT), the TTM+ is Thailand’s largest annual B2B tourism and travel trade event. Over the years, it has proven to be an essential sales channel for exhibiting new travel products and services emerging all around the country and the Mekong Region, especially for small and medium sized enterprises.
TAT Governor, Yuthasak Supasorn said: “The time is right for TTM+ to hosted in another location other than Bangkok. Chiang Mai is perfectly suited because it is the closest Thai city to our neighbours in the Greater Mekong Sub-region… it has a new convention centre and superb hotel facilities to accommodate all guests.”
He added: “The emergence of Myanmar as a major tourism destination, plus the improving transportation connectivity in the GMS will further enhance the appeal of the entire area, giving buyers and media a chance to explore the many emerging new products and services.”
TAT has confirmed 570 buyers from 50 countries registered. This is in line with the strategy to penetrate emerging source markets; such as, eastern Europe, the Commonwealth of Independent States, Middle East, South America and South Africa. Tour operators who do not currently feature Thailand and the GMS countries in their product profile will also get priority in order to interest them in expanding their client base.
Amongst exhibitors, TAT has bookings from 343 sellers with a spread of travel content from all regions of Thailand and the GMS countries with a special focus on four main niche-market product groups: Ecotourism and Experience Thainess; Weddings and Honeymoons; Health and Wellness; and The 12 Hidden Gems.
The remaining exhibitors will include the normal range of hotels/resorts, tour operators/travel agents, entertainment facilities, transportation, golf courses, travel associations, NTOs and others.
Mr Yuthasak added: “TTM supports a strategy to enhance the marketing profile of the secondary destinations in Thailand and the GMS and better distribute jobs and income around the region. It will also promote health and wellness, ecotourism resorts and national parks.”