HO CHI MINH CITY, 29 January 2016: Ho Chi Minh City tourism officials are confident that southern city can attract 5.1 million international tourists and 21.8 million domestic tourists in 2016.
Reaching that target would give the city an estimated USD4.8 billion in revenue by the end of this year.
Local media quoted the municipal Department of Tourism deputy director, La Quoc Khanh, saying to reach the target, the city will focus on improving the quality of tourism products and services and opening up waterway tourism.
Most of the work needed to reach the target will fall into the laps of sales and marketing teams of inbound tour firms. They will have to rustle up support from tour operators at trade shows. or through their sales trips. Tour operators will also face the challenge of creating new itineraries that use Ho Chi Minh City as a gateway.
The city may possible reach the ambitious target if it can draw visitors back for a second or third trip. Unlike Thailand, which has a very high repeat visitor ratio, travellers to Vietnam tend to make a trip of a lifetime and fail to return.
This year, the city will focus on promoting tourism in the domestic market and foreign markets such as Japan, South Korea, Singapore, Malaysia, Indonesia, the United Kingdom, France, Germany, the United States, Australia, India, Russia and the Middle East.
Last year, the city welcomed 4.6 million foreign visitors and 19.3 million domestic tourists, up 4.6% and 13% year-on-year, respectively.
Tourism earnings reached over USD 4.1 billion, a 10% increase year-on-year, the report said.
The US, Japan, South Korea, Taiwan, China, Malaysia, Australia, Russia, Singapore and France are among the city’s leading tourism supply markets.