Asian travellers seek new experiences


BANGKOK, 13 January 2016: A high proportion of Asian travellers are seeking new travel experiences this year but only 20% said it would involve an adventure theme, according to findings in the latest TripBarometer study published by TripAdvisor.

These findings are summarised in the  PATA Connected Visitor Economy Bulletin, highlighting six key travel trends for 2016 released earlier this week..

The TripBarometer study, conducted on behalf of TripAdvisor by independent research firm Ipsos, showed that 76% of Asian travellers who participated in the survey want to ‘try something new’ this year (as against 69% of all those questioned globally).

It indicated 25% of Asian travellers will travel solo while 21% will opt for a cruise and 20% are likely to look for adventure travel experiences.

inside no 7In individual markets, the study claims Indonesian travellers are the biggest thrill-seekers, with 30% planning to book an adventure travel holiday in 2016. Indian and Thai travellers (each 29%) are also set to take a more adventurous trip.


Other findings showed global economic uncertainties appear to be having minimal impact upon travel budgets. The study showed that one in three travellers plans to spend more on leisure trips this year.

This year, baby boomers (65 yrs+) will spend, on average, USD7,500 on travel; generation X (35 to 64 yrs) USD5,000, and Millennials (18 to 34 yrs) will spend a modest USD2,400.

The study suggested travellers are increasingly influenced by what they have seen on their TV screens.

Travellers identify air-conditioned rooms and in-room WI-FI as ‘must-have’ requirements. Globally, 63% state that aircon is essential when choosing leisure accommodation.

The TripBarometer study, by TripAdvisor, surveyed 34,026 consumers who are TripAdvisor website users, or members and 10,756 representatives from accommodation properties in 32 separate source markets.