PUTRAJAYA, 30 June 2015: Malaysia’s biggest shopping extravaganza –– the annual 1Malaysia Mega Sale Carnival and 1Malaysia Unified Sale –– are back again, offering huge discounts and promotional activities put together by malls, retail stalls and other participating retailers throughout Malaysia.
Running for over two months until 31 August, this year there is also the added attraction of Ramadan food bazaars. Street bazaars and shopping malls are also hyping up with numerous offers for the upcoming Hari Raya celebrations and the Merdeka Day public holiday.
The sales events were launched 27 June by the secretary-general of the Ministry of Tourism and Culture Tan Sri Dr. Ong Hong Peng at the Marriot Putrajaya Hotel.
The launch ceremony was also attended by 49 foreign journalists, TV crews and travel agents from 13 countries; Bahrain, Bangladesh, China, Hong Kong, Hungary, India, Indonesia, Japan, Laos, New Zealand, Thailand, UAE, and Vietnam.
Prior to the ceremony, the Mega Fam participants attended a Destination Seminar at Marriott Putrajaya where the Director General of Tourism Malaysia Dato’ Mirza Mohammad Taiyab delivered a presentation on Malaysia’s tourism industry and its latest developments.
Representatives from KL City Grand Prix and Jump Street Asia were also there to share their tourism products and attractions with the participants.
A total of 1,267 retailers have registered to participate in the 1Malaysia Mega Sale Carnival and 1Malaysia Unified Sale.
Adding to the excitement of both sales is the #beautifulMalaysia Online Contest, with weekly prizes to be won over 12 weeks until 20 September. One grand prize and three consolations prizes are up for grabs every week. Grand prizes include a GoPro Hero 4, iPad Air 2, Canon EOS 100D and OPPO Find 5.
The contest, which is open to participants worldwide, requires them to submit photos that best encapsulate the beauty of Malaysia in four categories, namely places, festivals, food and shopping.
Photos can be uploaded on Instagram using the hashtag #beautifulMalaysia or directly on to the contest campaign website (www.tourism.gov.my/beautifulMalaysia).
Winning photos will be featured on postcards at the end of the campaign. These postcards together with other specially designed postcards bearing the theme Beautiful Malaysia will be placed at selected airports in the country.
The postcards will also be used to further promote 2015 as Malaysia Year of Festivals, or MyFest 2015. Various festivals and events happening in the country will be highlighted on the postcards, which can easily be picked up by tourists visiting the country.
Besides the contest, two pocket events will also be held to coincide with the 1Malaysia Mega Sale Carnival 2015, namely the Kuala Lumpur Fashion Week (KLFW) 2015 (12 to 16 August) and Time Kulture, which is a timepiece exhibition (29 July to 9 August). Both events will be held at Pavilion Kuala Lumpur.
KLFW 2015 promotes local fashion designers and local brands, and creates opportunities for international recognition and further develops the Malaysian retail market for branded fashionable wear. Time Kulture Exhibition by Swiss Watch Gallery showcases the best of Swiss Watch makers renowned for the finest watch brands and high-end jewellery and accessories.
To boost the country’s shopping sector, Tourism Malaysia has embarked on promoting Experiential Shopping packages with lifestyle elements, encompassing culinary delights, entertainment, and recreation for the whole family. Besides that, places of interest around the malls are also being highlighted in the packages.
Tourism Malaysia has also earmarked specific areas with attractive shopping attributes and categorised them as Extended Shopping Zones. These include Jalan Tuanku Abdul Rahman Heritage Shopping Zone, Bandar Utama, Bandar Sunway and Subang Jaya in Selangor, George Town in Pulau Pinang, Johor Bahru in Johor, as well as Melaka, Sabah and Sarawak.
The Extended Shopping Zones will be promoted along with the major shopping districts in Kuala Lumpur, such as Bukit Bintang, KLCC and Central Market.
The 1Malaysia Mega Sale Carnival is one of three nationwide shopping campaigns. The other two are the 1Malaysia Grand Prix Sale in March and the 1Malaysia Year-End Sale from 14 November 2015 to 3 January next year. Organised by Tourism Malaysia through its shopping promotion arm, Secretariat Shopping Malaysia, the three sales events have helped bring numerous benefits to the local retail sector and boost tourist expenditure in the country.
Malaysia’s shopping sector is a major contributor to the country’s tourist receipts, amounting to MYR21.6 billion or 30% of the total receipts of MYR72 billion in 2014. The shopping sector continues to hold the second biggest share of tourist expenditure after accommodation, which was only higher by 0.3%.
Tourist receipts for 2014 were RM72 billion, an increase of 10% compared to RM65.4 billion in 2013.
In 2014, tourists spent RM21.6 billion on shopping in Malaysia, an increase of 9.3% compared to RM19.8 billion in 2013.
The retail sector constituted 30% of the total tourist expenditure in 2014 against 30.2% in 2013.
MyFest 2015 is expected to help Malaysia achieve the targeted 29.4 million tourist arrivals and RM89 billion in tourist receipts for 2015. These figures will help achieve the target of 36 million tourist arrivals with MYR168 billion in tourist receipts by 2020 under the Malaysia Tourism Transformation Plan.