Safety gains an airing at ATF

January 27, 2015 by  
Filed under ASEAN AFFAIRS, Events, Malaysia, News

NAY PYI TAW, 27 January 2015: ASEAN’s tourism ministers signed off on the launch of the ASEAN Tourism Security & Safety Guidelines during their two days of meetings during the ASEAN Tourism Forum.

The project includes an online resource centre website (www.aseantssrc.org), which contains guidelines, best practices and background papers on tourism related security and safety practices in ASEAN member states.

Security and safety for tourists as become a major issue for some member countries. Thailand’s protracted political upheavals and the increase in crimes against tourists underscored the shortcomings and need to create guidelines on best practices to improve safety for tourists.

inside no 8The Ministers also adopted the Tourism and Climate Change Monitoring System and Work Plan, which will be included in the development of the new tourism strategic plan 2016 to 2025.

Promotions in ASEAN are now focusing on websites and social media marketing, public relations and partnerships with private sector channelling projects through the three ASEAN centres in China, Japan and South Korea.

According to the tourism minister’s media briefing, Monday, this includes the enhancement of the ASEAN Tourism website (www.aseantourism.travel), ASEAN Member States’ NTO websites, Sina Weibo (www.dongnanya.travel) website, Travel Channel for Pacific Asia

Travel Association’s Love Campaign and “ASEAN for ASEAN” activities through to 2016. Malaysia has led an initiative to establish an ASEAN focused TV travel channel; GOASEAN that will spearhead promotions to present ASEAN as a single tourism destination.

It will feature key areas such as nature-based tourism, culture and heritage tourism, family fun and business tourism.

To complement the travel channel, the ministers also endorsed a proposal to develop ASEAN tourism packages.

Reporting on tourism performance the ministers noted that preliminary performance figures for 2014 showed ASEAN member states welcomed 97.2 million international tourists, posting a growth of 3% from 2013.

“Our open skies agreements will help to maintain intra-ASEAN travel as the main source tourism growth in the region,” Myanmar’s Minister of Hotels and Tourism, Htay Aung reported at the Monday media briefing.

Of the 97.2 million tourist arrivals, 28.05 million trips were generated within the region itself, representing a 53% market share of the overall total.

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