NAY PYI TAW, 30 January 2015: Cambodia says it may host its first ever travel trade show, later this year, according to Ministry of Tourism’s deputy director of marketing and promotions, Prak Vuthy.
He made the comment on the sidelines of a ministry presentation to the media attending ATF, Wednesday.
“The plan to organise a travel mart, 17 to 19 September, in the capital, Phnom Penh… it will focus on Cambodia’s travel content, but it will also be open to exhibitors from other ASEAN nations,” he said.
The preliminary plan suggests the event would host 200 international buyers from Asia and Europe.
A proposal to organise the event has been presented to the ministry for approval. Cambodia does not currently have a national travel show.
Details of who will organise the show are still sketchy.
“Our intention is to launch the event, this year, but we have to appoint an exhibition company and gain approval for a budget before we can announce details.”
Neighbours Thailand and Vietnam both have popular travel shows that are positioned to showcase local travel content, but are open to exhibitors from the Mekong Region.
In 2014, the country welcomed 4.5 million an increase of 6.9%. China and South Korea were the top supply markets. In 2015 the target is 5 million visits.