Best Western gains foothold in Sri Lanka
BANGKOK 28 March 2014: Best Western International will open its first hotel in Sri Lanka with the opening of a 60-room property in Colombo this summer.
Best Western International and local company “Elyon Hotels” have signed a development partnership to expand the Best Western brand in Sri Lanka.
The inaugural property will be the 60-room Best Western Elyon Colombo located in the business district of the Sri Lankan capital.
The property will have an all-day dining restaurant, specialty restaurant, a bar, room service, fitness centre and meeting space. And like all Best Western hotels, worldwide, it will offer complimentary Wi-Fi to all guests.
This opening will mark the start of a nationwide expansion for Best Western in Sri Lanka.
Under the new agreement, Elyon Hotels will identify opportunities for new mid-scale and upscale hotels across the country. These are likely to include locations in the capital Colombo, or other key leisure and business destinations such as Kandy, Mirrisa and Tangalle.
The initial target over three years is to have four more hotels with a portfolio of approximately 400 rooms, which should rise to 700 rooms within five years.
Best Western’s vice president of international operations for Asia & the Middle East, Glenn de Souza, said he was excited by the opportunities in Sri Lanka.
“The recent economic boom following the end of three decades of war has seen Sri Lanka develop rapidly,” Mr. de Souza said.
“Driven by strong interest from India, China, the Middle East and Europe, international visitor arrivals to Sri Lanka have been growing exponentially in recent years, reaching 1 million for the first time in 2012. This is expected to reach 1.5 million visitors in 2014.
Commenting on the agreement, Elyon Hotels managing director, Presantha Jayamaha said: “Tourism infrastructure in Sri Lanka is seeing fast-paced growth…This partnership with Best Western will also open up a whole new travel market to Sri Lanka, due to the vast brand recognition and loyalty card membership.”
The new Sri Lankan properties will form part of a portfolio of approximately 200 Best Western hotels and resorts across Asia and the Middle East, and join family of more than 4,000 hotels, worldwide.